Sociology Research Articles

Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape

Key Questions

1. What is the focus of this study?

The study aims to validate and assess the consistency of the Brand Experience (BE) scale and Brand Love (BL) scale for the LIDL brand, comparing Portugal and the Czech Republic. It als...
1 day ago

Retrofit Strategies for Alleviating Fuel Poverty and Improving Subjective Well-Being in the UK’s Social Housing

This research delves into the intricate realm of social housing flat units within tower blocks in Leicester, as a microcosm that serves as a perfect reflection of the larger problem of fuel poverty among social housing systems within the UK. The multifaceted approach intertwines energy efficiency upgrades, indoor comfort, and resident satisfaction. Rooted in a comprehensive methodology, th...
2 weeks ago

From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement

The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent times, the concept of “place branding” has become widespread in strategic urban plans, linking marketing approaches to the attractive features of pl...
4 weeks ago

Universal Background Checks, Permit Requirements, and Firearm Homicide Rates

ImportanceA loophole in US gun policy is that people can purchase guns from private sellers without going through any background check. Some states have addressed this loophole by requiring universal background checks for all gun sales, either at the point of sale or through a permit system; however, most studies on the effectiveness of universal background checks have not analyzed these 2 policy ...
1 month ago

Gentrification and crime in Buffalo, New York

Since the 1990s, gentrification has significantly changed American urban landscapes. Its implications for crime are under recent scrutiny, particularly in large cities like New York City, Los Angeles, and Chicago. We extend this literature by focusing on the gentrification-crime link in the midsize city of Buffalo, New York using nine years of data from the American Community Survey and the Buffal...
1 month ago

Discovering why people believe disinformation about healthcare

Disinformation–false information intended to cause harm or for profit–is pervasive. While disinformation exists in several domains, one area with great potential for personal harm from disinformation is healthcare. The amount of disinformation about health issues on social media has grown dramatically over the past several years, particularly in response to the COVID-19 pandemic. The study des...
1 month ago

From Multiracial to Monoracial: The Formation of Mexican American Identities in the U.S. Southwest

The last decade saw a rapid increase in the number of studies where time–frequency changes of radiocarbon dates have been used as a proxy for inferring past population dynamics. Although its universal and straightforward premise is appealing and undoubtedly offers some unique opportunities for research on long-term comparative demography, practical applications are far from trivial and riddled w...
2 years ago

Lost in translation: how comparing the uses of the term ‘foreigner’ can help explain China’s immigration policy shift

Scholars normally explore China’s international migration policy through a pure social sciences lens. This article aims to investigate the policy evolution trajectory, adding a linguistic viewpoint. It explores the question of how the word ‘foreigner’ changed to reflect shifting policies. Theoretically, it engages historical institutionalism and focuses on the critical junctures in Chinese h...
2 years ago

Sociology

Key Questions

1. What is the focus of this study?

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